Tahoe Regional Planning Authority

To safeguard the Tahoe experience for all, Tahoe must reshape its vital visitor economy by embracing new mindsets and evolving management practices. For Tahoe, the opportunity lies in understanding the dynamics of visitation and community, charting a path to optimize the benefits of tourism and recreation, and minimizing its negative impact on the environment and quality of life for Tahoe’s communities.

Working with a team of experts from the Center for Responsible Travel (CREST), SMG Consulting, Better Destinations, the Travel Foundation, and CIVITAS, Triple Point constructed a complex Tourism Impact Model of the entire Tahoe Basin’s $4.5 billion tourism economy. Alternative management and marketing strategies were simulated in order to achieve consensus for a destination stewardship plan.