Given the growth of vacation rentals, the existing hotel lodging inventory and proposed new additions in the development pipeline, it is important for Visit Temecula Valley to estimate the visitor demand increase necessary to fill the new lodging supply. This analysis identified how many occupied room nights will be needed to maintain and grow occupancy for both the City of Temecula and the surrounding Wine Country.
The key to Temecula’s success is to properly understand the current and future supply and demand trends with regard to the lodging industry. Based on the findings in this report Temecula can properly asses its resources and the best way to allocate them to fill new supply.
Triple Point Strategic Consulting teamed up with SMG Consulting to conduct a five-year lodging supply and visitor demand forecast. Knowing what to expect in the future will help the DMO to develop marketing plans of appropriate scope and scale.