Sustainable tourism requires the successful integration of destination management and marketing strategies. New tools create more intelligent business plans. SMG Consulting and Triple Point have developed a new, model-based approach for this purpose.
Our approach integrates economic modeling and strategic planning to inform and improve decision making. We have decades of experience gathering the necessary data. We know where to find it, how to organize it, and create economic models with it.
We simulate alternative scenarios that would result from changing marketing plans and tactics. We compare these scenarios to one another and a baseline to develop a final strategy. We monitor the performance of the executed strategy and adjust. In this manner, strategic planning becomes an iterative and ongoing process of making better and better decisions.