Mendocino County Tourism

The Problem:

Mendocino County Tourism retained SMG Consulting to determine the influence of its marketing efforts on the consumer decision making.

The Solution:

SMG devised a unique return-on-investment metric to measure the effectiveness and ROI of Mendocino County Tourism’s marketing efforts. Triple Point modeled the economic impact of this incremental spending within the county.

The Result:

Mendocino County has the tools needed to continually improve marketing efficiency and increase ROI.