The Problem:
Mendocino County Tourism retained SMG Consulting to determine the influence of its marketing efforts on the consumer decision making.
The Solution:
SMG devised a unique return-on-investment metric to measure the effectiveness and ROI of Mendocino County Tourism’s marketing efforts. Triple Point modeled the economic impact of this incremental spending within the county.
The Result:
Mendocino County has the tools needed to continually improve marketing efficiency and increase ROI.