Dynamic Pricing Meets Big Data

Dynamic Pricing Meets Big Data

We all know that supply and demand intersect at price. Historically, supply and demand curves have represented the market place for a particular good or service. For example, how strong is the demand for skiing in April across the country? It is an aggregate of how...
Data-Driven Marketing in the Ski Industry

Data-Driven Marketing in the Ski Industry

Skier visits Skier visits are reaching all-time highs though growth rates are modest. National visits increased 3.7 percent, yet failed to hit the 20-year average. Utah skier visits increased 2.8 percent and Colorado visitation dipped slightly. Last winter is being...
Solutions for Small Community Air Service

Solutions for Small Community Air Service

Last month I wrote about the economics of regional flying and the spiral nature of larger aircraft literally “driving” more air passengers to larger hubs. Before that we looked at the economics of the regional “pilot shortage”. Indeed, small community airports are...