Overview The 2024 Lake Tahoe/Truckee Regional Lodging Trend Report updates the Tahoe Tourism Impact Model through 2024. SMG Consulting and Triple Point Strategic Consulting created the model to measure the size and scope of the Lake Tahoe and Truckee region’s tourism...
Print this report đź–¨ This 2023 Lake Tahoe/Truckee Regional Lodging Trend Report informs tourism industry policymakers and residents about the evolving dynamics within the region. The destination has experienced a variety of changes, including a reduction in overnight...
The Lake Tahoe Truckee Lodging Report is presented to inform the tourism industry policymakers and residents about the changing dynamics of the tourism industry within the region. Tourism in the region has been undergoing changes from before the pandemic. The pandemic...
An unprecedented group of Lake Tahoe destination management, land management, and nonprofits on Tuesday launched the Lake Tahoe Destination Stewardship Plan with the signing of an agreement to create the first stewardship council for the region. The plan outlines a...
We estimate the impact of the Caldor Fire using the Lake Tahoe Tourism Impact Model™ (TIM). Our analysis is conducted at the community level. These sub-models are combined to show total impacts of the fire from a regional tourism perspective. Previous estimates of the...
The tourism industry has changed. Destination Marketing Organization (DMO) tools have changed too. To compete in today’s industry, a DMO must have the latest marketing technology. Over-tourism, with too many people descending on destinations during peak seasons,...
